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The Mind of the Market

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The Mind of the Market

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The Mind of the Market

Michael Shermer

Omschrijving

Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics

Bestselling author Michael Shermer explains how evolution shaped the modern economy—and why people are so irrational about moneyHow did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior.

Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing...
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  • Editie:EPUB met Adobe DRM  Meer informatie
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  • ISBN: 9781429924436
  • Auteur: Michael Shermer
  • Uitgave: Henry Holt and Co.
  • Jaar van uitgave: 2007
  • Taal: Engels
  • Artikelnummer: 57336991
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€ 6,79
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