FRED (Den Haag): Open tot 21:00 uur
CENTRUM (Den Haag): Open tot 19:00 uur
DELFT: Open tot 18:00 uur
Strategic Marketing in Library and Information Science
  1. Home
  2. > Boeken
  3. > Auteur
  4. > Linda S Katz

Strategic Marketing in Library and Information Science

€ 36,20
ebook
Ebook direct te downloaden
Teruggeven of ruilen niet mogelijk!
Strategic Marketing in Library and Information Science
Linda S Katz

Omschrijving

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Lees meer Lees minder
0 Beoordelingen
Toon alle beoordelingen
Productinformatie
  • Editie:PDF met Adobe DRM  Meer informatie
    Meer informatie
  • ISBN: 9781136413728
  • Auteur: Linda S Katz
  • Uitgave: Taylor and Francis
  • Jaar van uitgave: 2013
  • Taal: Engels
  • Bladzijden: 270
  • Artikelnummer: 58056610
Lees meer Lees minder
€ 36,20
ebook
Ebook direct te downloaden
Teruggeven of ruilen niet mogelijk!
Tevens beschikbaar
Even geduld AUB ...
Laden even geduld aub ...