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Sports Sponsorship and Brand Development

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Sports Sponsorship and Brand Development

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Sports Sponsorship and Brand Development
M. Beck-Burridge

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The Subaru and Jaguar Stories
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
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Productinformatie
  • Editie:PDF met Adobe DRM  Meer informatie
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  • ISBN: 9780230508224
  • Auteur: M. Beck-Burridge
  • Uitgave: Palgrave Macmillan UK
  • Jaar van uitgave: 2001
  • Taal: Engels
  • Artikelnummer: 58285740
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€ 81,77
ebook

Ebook direct te downloaden
Teruggeven of ruilen niet mogelijk!

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