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Inside the Mind of the Shopper

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Inside the Mind of the Shopper

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Inside the Mind of the Shopper
Herb Sorensen

Lees meer over Inside the Mind of the Shopper door Herb Sorensen

The Science of Retailing
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll...
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Productinformatie
  • Editie:EPUB met Adobe DRM  Meer informatie
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  • ISBN: 9780137013005
  • Auteur: Herb Sorensen
  • Uitgave: Pearson Education
  • Jaar van uitgave: 2009
  • Taal: Engels
  • Artikelnummer: 58701650
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€ 37,77
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