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Africa Is Richer Than You Think

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Africa Is Richer Than You Think

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Africa Is Richer Than You Think

Vijay Mahajan

Omschrijving

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.

Africa: more consumers, more wealth, more opportunity for your business.


The average gross national income per capita across all 53 African nations in 2006 was about $1,066, more than $200 above India's. This wealth represents a huge potential market. Serving this market means overcoming myriad challenges, but entrepreneurs across Africa are already feeding a fast-growing demand for every conceivable consumer good and service....
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Productinformatie
  • Editie:EPUB met Adobe DRM  Meer informatie
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  • ISBN: 9780132476140
  • Auteur: Vijay Mahajan
  • Uitgave: Pearson Education
  • Jaar van uitgave: 2010
  • Taal: Engels
  • Artikelnummer: 58701652
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€ 1,99
ebook

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Teruggeven of ruilen niet mogelijk!

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