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Edison in the Boardroom Revisited - Intellectual Property - General, Law, Accounting & Finance, Management, Licensing, Special Topics

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Edison in the Boardroom Revisited - Intellectual Property - General, Law, Accounting & Finance, Management, Licensing, Special Topics
Suzanne S. Harrison

Lees meer over Edison in the Boardroom Revisited - Intellectual Property - General, Law, Accounting & Finance, Management, Licensing, Special Topics door Suzanne S. Harrison

How Leading Companies Realize Value from Their Intellectual Property
A revised and expanded edition of the groundbreaking Edisonin the Boardroom, highlighting the winning strategies today'sbiggest companies use to maximize the value of their intellectualproperty Now fully revised and expanded, Edison in the Boardroom,Second Edition takes an in-depth look at the revolutionaryconcept of intellectual asset management (IAM). Incorporatingstories and teachings from some of the most successful companies inthe world--such as Hewlett-Packard, IBM, Procter & Gamble,Rockwell, Dow, Ford and many others--Harrison and Sullivanhave made an exhaustive study of IAM and its implications fortoday's businesses. * Features updated interviews of companies, and a new treatmentof the Profit Center Level * Updates stories and teachings from some of the most successfulcompanies in the world * Showcases a hierarchy of best practices that today's companiescan integrate into their own business philosophies to gain the bestreturn from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealthof knowledge and successful stories that illustrate how farbusinesses have come in their ability to leverage and monetizetheir intellectual assets.
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