One Step Beyond
Crowdsourcing is a relatively recent phenomenon that onlyappeared in 2006, but it continues to grow and diversify(crowdfunding, crowdcontrol, etc.). This book aims to review thisconcept and show how it leads to the creation of value and newbusiness opportunities.
Chapter 1 is based on four examples: the online-banking sector, aninformative television channel, the postal sector and the highereducation sector. It shows that in the current context, for acompany facing challenges, the crowd remains an untapped resource.The next chapter presents crowdsourcing as a new form ofexternalization and offers definitions of crowdsourcing. In Chapter3, the authors attempt to explain how a company can create value bymeans of a crowdsourcing operation. To do this, authors use a modellinking types of value, types of crowd, and the means by whichthese crowds are accessed.
Chapter 4 examines in detail various forms that crowdsourcing maytake, by presenting and discussing ten types of crowdsourcingoperation. In Chapter 5, the authors imagine and explore the waysin which the dark side of crowdsourcing might be manifested andChapter 6 offers some insight into the future of crowdsourcing.
1. A Turbulent and Paradoxical Environment.
2. Crowdsourcing: A New Form of Externalization.
3. Crowdsourcing and Value Creation.
4. Forms of Crowdsourcing.
5. The Dangers of Crowdsourcing.
6. The Future of Crowdsourcing.
About the Authors
Jean-Fabrice Lebraty is Professor of management sciences at IAE(Business School) at Jean Moulin - Lyon 3 University inFrance and a member of the research laboratory Magellan EA3713. Hespecializes in the management of information and communicationsystems and his research notably concerns decision-making and thelinks between crowd and information technology.
Katia Lobre-Lebraty is Associate Professor of management sciencesat IAE (Business School) at Jean Moulin - Lyon 3 Universityin France and a member of the research laboratory Magellan EA3713.She specializes in management control and strategic management andher research concerns both the modes of governance of organizationsand Open Data