Vestiging FRED: Open tot 21:00 uur
Vestiging CENTRUM: Open tot 19:00 uur
  1. Home
  2. >
  3. Boeken
  4. >
  5. Auteur
  6. >

Contemporary Sport Marketing

€ 44,48
ebook

Ebook direct te downloaden
Teruggeven of ruilen niet mogelijk!

Contemporary Sport Marketing

Omschrijving

Global perspectives
The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today.? Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplacecorporate social responsibility and sponsorship in sporting eventsthe Olympic brand image and its valuessport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.
Lees meer Lees minder
0 Beoordelingen
Toon alle beoordelingen
Productinformatie
  • Editie:PDF met Adobe DRM  Meer informatie
    Meer informatie
  • ISBN: 9781351967341
  • Uitgave: Taylor and Francis
  • Jaar van uitgave: 2017
  • Taal: Engels
  • Bladzijden: 308
  • Artikelnummer: 61674623
Lees meer Lees minder
€ 44,48
ebook

Ebook direct te downloaden
Teruggeven of ruilen niet mogelijk!

Even geduld AUB ...
Laden even geduld aub ...