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Celebrity Endorsement in Advertising - Do Celebrities Promise Something Wrong? - Aus der Reihe: e-fellows.net stipendiaten-wissen

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Celebrity Endorsement in Advertising - Do Celebrities Promise Something Wrong? - Aus der Reihe: e-fellows.net stipendiaten-wissen

Romina Müller

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An Ethical Analysis
Essay from the year 2011 in the subject Communications - Ethics in the Media, grade: 90/96, Lindenwood University, language: English, abstract: In a capitalistic society, it is all about selling. Times are over when there was only one brand to buy. Nowadays, companies have to fight for attention for their products. A price war has emerged, and ...
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