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Brand management and marketing of luxury goods

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Brand management and marketing of luxury goods

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Brand management and marketing of luxury goods

Lucie Scholz

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From the historical development of luxury to our present-day perception
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm , language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone ...
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  • Editie:PDF  Meer informatie
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  • ISBN: 9783656120728
  • Auteur: Lucie Scholz
  • Uitgave: GRIN Publishing
  • Jaar van uitgave: 2012
  • Taal: Engels
  • Bladzijden: 88
  • Artikelnummer: 63160056
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€ 44,99
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