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Guerrilla Marketing - Piatkus Books

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Guerrilla Marketing - Piatkus Books
Jay Levinson

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Cutting-edge strategies for the 21st century
First published in 1983, Jay Levinson's GUERRILLA MARKETING has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand and gain market share. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In GUERRILLA MARKETING Jay Levinson's take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and being a manager in the age of telecommuting and freelance employees, among others, GUERRILLA MARKETING will be the entrepreneur's marketing bible for the twenty-first century.
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  • Editie:EPUB met Adobe DRM  Meer informatie
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  • ISBN: 9780748131891
  • Auteur: Jay Levinson
  • Serie: Piatkus Books
  • Uitgave: Little, Brown Book Group
  • Jaar van uitgave: 2011
  • Taal: Engels
  • Bladzijden: 384
  • Artikelnummer: 63212816
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