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BeneFactors
Birkholz, Joshua M.

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Why Some Fundraising Professionals Always Succeed

What sets the truly sensational fundraising practitioner from other development professionals? How can your nonprofit organization go from barely hitting its fundraising targets to consistently exceeding them?

In BeneFactors: Why Some Fundraising Professionals Always Succeed, a team of veteran philanthropy strategists delivers an inspirational discussion of how the next generation of fundraising leaders can equip their teams and organizations for long-term success. The book is a practical guide for development professionals, showing readers how to use data to drive decision making and relying on innovation to bridge the coming fundraising gap.

You'll learn how to be a bold development professional and avoid excessive risk aversion and discover the traits and qualities you need to deploy to be a successful fundraising leader. You'll also find out how to create a culture of philanthropy at your organization, champion ethical practices, and advocate for your causes at the city, state, and federal levels.

BeneFactors explains how to navigate the digital fundraising transformation and shows you how to guide your digital donors through the giving process. You'll learn to prospect and cultivate fundraising leads in the digital age. This book walks you through the eight factors you need to focus on to manufacture success at the team and organizational levels. From a growing emphasis on data science and predictive analytics to building confidence in your team's ability to get results, the book touches on everything a new or existing fundraising organization needs to understand to become truly exceptional.

An essential guide to managers, board members, and other leaders of nonprofits, charities, healthcare organizations, schools, churches, and foundations, BeneFactors: Why Some Fundraising Professionals Always Succeed will also earn a place on the bookshelves of anyone interested in the contemporary fundraising process or nonprofit leadership.

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Productinformatie
  • ISBN: 9781119932796
  • Auteur: Birkholz, Joshua M.
  • Uitgave: John Wiley & Sons Inc
  • Jaar van uitgave: 2022
  • Taal: Engels
  • Bladzijden: 224
  • Artikelnummer: 76069619
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€ 32,95
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